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Alan Howard Blog

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31 March 2025

How to Achieve the Soft Mullet

The soft mullet has made waves in the male haircutting scene, offering a modern and refreshed take on the classic mullet. With its seamless blend, effortless texture, and laid-back Aussie vibe, the soft mullet is the perfect balance between edgy and wearable. The soft mullet keeps the transition between lengths extra smooth, making this cut a perfect option for clients who want a stylish cut without that drastic change. Let’s dive into how you can create the trending soft-mullet cut with your clients…
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18 February 2025

How To Blend Greys Seamlessly with John Anthoney

Grey-haired clients are something you should no longer hide or shy away from; they are something to embrace and enhance with your clients and trust us, they will love you for it! As more clients choose to transition to their natural greys or experiment with cooler tones, mastering how to seamlessly blend greys is a must-have skill for every hairdresser. Whilst blending greys isn’t always straightforward, that’s where our expert education opportunity comes in.
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30 January 2025

How To Save Money Without Sacrificing Salon Quality

With the unpredictable circumstances 2025 may bring, running a successful salon can be tough work, and providing top-tier service while keeping costs under control can be a serious challenge. Fortunately, we’ve discussed some smart strategies that can allow your salon to cut expenses without compromising the quality of your client's salon experience. We’ve explored some actionable tips and tricks on how your salon can save money while maintaining (and maybe even elevating!) the standard your clients expect. Let’s jump in…
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20 January 2025

5 Ways To Increase Client Retention In Your Salon

Within the competitive world of professional hair & beauty, client retention is key to long-term salon success. While attracting new clients is obviously essential, building a loyal customer base with strong and trusting relationships is where the true growth happens. Your loyal clients not only become regular returners but also hold the power to recommend your salon to others through word of mouth, which can actually be the most valuable promotional tool. We’ve dived into five strategies to help salon owners and hairdressers increase their client retention, to overall boost their bottom line. Let’s make 2025 the year of salon success!
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04 November 2024

Get Hair Therapy with Shed Treatments

In the overwhelming world of haircare and choosing the right solution for your client's hair needs, simply conditioning the hair isn’t enough. Clients seek solutions to address specific hair concerns. That’s where Shed’s new therapy masks come in, and they’re about to take over your salon's backwash. With a HVP + Oil complex, get all your client's hair care needs delivered, to give moisture, strength, shine, and protection. With Shed’s new therapy masks, you’re not just treating your client’s hair… you’re transforming it.
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24 October 2024

How To Prepare Your Salon This Christmas Time

With the busiest holiday season approaching, the earlier salons start to prepare for Christmas, the better. With clients eager to book their appointments ready for their Christmas parties, family gatherings, and New Year celebrations, your salon is likely to be as busy as ever. It’s important to note that to make the most out of the festive rush, salon owners and hairdressers need to be prepared! From updating your service menu to stocking up on retail gifts, here’s how you can get your salon ready for the Christmas period…
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At Alan Howard, we operate a 360 approach to provide our customers with a solution to every business need. We have a core focus of nurturing the potential of every professional in the industry through education, products and service, making us the UK’s #1 professional hairdressing and beauty wholesaler. We’ve created the Good News blog to discuss the topics that matter to hair and beauty professionals. We’ll be delving into the industry’s latest trends, offer expert advice to help you optimise your business and share our passion for exciting new product launches to ultimately keep you up to date with the world of professional hair and beauty. We are a leading name within the hair and beauty industry. Over the past 40 years we have established our brand to exclusively supply to trade businesses & salons across the country. With 25 professional trade stores, over 350 members of fully trained staff, and the latest industry insight, we have everything you need to make your business flourish.

From one professional to another,

Alan Howard.

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