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Alan Howard Blog

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23 January 2025

The Skincare Trends of 2025

The topic of skincare is hotter than ever, and with the industry consistently evolving to improve the consumer's skincare experience, innovation is at its highest level. Whilst this can be extremely overwhelming for clients knowing where to start with their skincare, we’ve rounded up the top skincare trends of 2025 you need to get your clients onboard with, so they can get their glow on all year round.
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20 January 2025

5 Ways To Increase Client Retention In Your Salon

Within the competitive world of professional hair & beauty, client retention is key to long-term salon success. While attracting new clients is obviously essential, building a loyal customer base with strong and trusting relationships is where the true growth happens. Your loyal clients not only become regular returners but also hold the power to recommend your salon to others through word of mouth, which can actually be the most valuable promotional tool. We’ve dived into five strategies to help salon owners and hairdressers increase their client retention, to overall boost their bottom line. Let’s make 2025 the year of salon success!
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16 January 2025

How To Clean Your Salon Hairbrushes

As professional hairdressers, maintaining a clean and hygienic salon is essential to ensuring your clients gain the best salon experience. But, one essential task often gets overlooked: cleaning your hairbrushes. These tools collect hair, product residue, oils and dust on the daily, meaning that regular maintenance is critical for both your client's hair health and your brush's durability. Here’s why cleaning your hairbrushes on a regular basis is an important matter, along with a simple how-to guide to ensure they stay in top nick!
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13 January 2025

Introducing the Alfa Italia Portofino Pro Styler

Introducing the latest addition to the Alfa Italia styling line-up—the Alfa Italia Portofino Moisture Lock Pro Styler. Meet your new and improved go-to styling tool for effortless, professional-quality styling. This styler reflects sophistication and functionality, incorporating timeless elegance and vibrance into your salon styling routine. While the Portofino carries on the reputation of the iconic Lustro styler, the Portofino takes styling innovation to the next level with advanced features and benefits, as well as a striking electric blue colour. Available in a wide plate, this styler is perfect for stylists looking to style faster and even sleeker, frizz-free finishes with their clients. Let’s take a deeper dive into why you need this styler in your salon.
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09 January 2025

Old Money Blonde: The Trending Hair Colour Taking Over 2025

With the new year slowly unfolding, salons are back in business and ready to take on the 2025 grind. But if January blues have you feeling a little uninspired, don’t worry - we’re here to fill you in on the trending hair shade that’s set to dominate the hair colour world this season - Old Money Blonde. Want to recreate the Old Money Blonde look in your salon? We’ve teamed up with our Alan Howard Educator, Sara Simpson, to recreate this sophisticated and timeless shade using Quif Professional. Let’s dive into how to achieve Old Money Blonde perfection.
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06 January 2025

Winter Rituals For Your Salon with Sienna X

As winter sets in, your client’s skin faces a range of challenges — from dryness to irritation — but with the right products, they can maintain smooth, hydrated, and radiant skin throughout the season. Sienna X’s Collagen & Melanin Boosting Shower Cleanser, Exfoliator, and Body Lotion are must-have additions to your salon's winter offerings, ensuring your clients enjoy a pampering experience that keeps their skin nourished and glowing. Here’s why these bath & body essentials should be part of every winter self-care ritual.
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At Alan Howard, we operate a 360 approach to provide our customers with a solution to every business need. We have a core focus of nurturing the potential of every professional in the industry through education, products and service, making us the UK’s #1 professional hairdressing and beauty wholesaler. We’ve created the Good News blog to discuss the topics that matter to hair and beauty professionals. We’ll be delving into the industry’s latest trends, offer expert advice to help you optimise your business and share our passion for exciting new product launches to ultimately keep you up to date with the world of professional hair and beauty. We are a leading name within the hair and beauty industry. Over the past 40 years we have established our brand to exclusively supply to trade businesses & salons across the country. With 25 professional trade stores, over 350 members of fully trained staff, and the latest industry insight, we have everything you need to make your business flourish.

From one professional to another,

Alan Howard.

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