As every colourist knows, understanding why and when we tone is just as important as knowing how to tone. Toning has become one of the most important stages in achieving the tone clients are asking for, such as a hair trend they’ve seen on socials or a colour they want to recreate from their favourite celebrity. And if you're a colourist who’s felt unsure about when, why or how to tone, then you’re definitely not alone. Collaborating with Quif Educator and toning formulation expert, Sara Simpson, we’ll guide you through all the toning basics, as well as Sara’s toning kitbag must-haves.
Coachella has kicked off festival season for 2026, and thanks to this heavily influenced fashion-led festival, we’ve already got a clear idea of what trends are about to take over. This year, we’ve definitely noticed a shift in the hair, being less over-styled and more of the effortless, thrown-together (yet still amazing) kind of hair. With lots of soft textures, natural movement, these are the styles that will actually last from the am to pm. If you’ve got clients booked in the diary for a festival, here is exactly what they’ll be asking for…
