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Elevating men's grooming with innovation, style, and professional performance

American Crew is a pioneering brand in men's grooming, established in 1994 by stylist David Raccuglia. Recognising a burgeoning interest among men in personal grooming, Raccuglia set out to create products that combined style with functionality, without compromising masculinity. This vision led to the birth of American Crew, which has since become a cornerstone in the men's grooming industry.

In 2024, American Crew achieved a significant milestone by becoming the world's number one premium men's hair brand, according to retail sales data from Euromonitor.This accolade underscores the brand's global influence and commitment to quality.

Shampoo | Shaving | Hair Creams & Lotions | Texture & Hold

Shampoo

American Crew Shampoo is designed to cleanse and nourish men's hair while maintaining a healthy scalp. With high-quality ingredients, it provides a refreshing clean, leaving hair soft, manageable, and ready for styling.

Shampoo

American Crew Shampoo is designed to cleanse and nourish men's hair while maintaining a healthy scalp. With high-quality ingredients, it provides a refreshing clean, leaving hair soft, manageable, and ready for styling.

Shaving

American Crew Shaving products deliver a smooth, comfortable shave with precision and care. Formulated to protect and hydrate, they reduce irritation while leaving skin feeling refreshed and soothed.

Shaving

American Crew Shaving products deliver a smooth, comfortable shave with precision and care. Formulated to protect and hydrate, they reduce irritation while leaving skin feeling refreshed and soothed.

Hair Creams & Lotions

American Crew Creams & Lotions are crafted to hydrate, nourish, and protect the skin. Designed for everyday use, they deliver long-lasting moisture while leaving skin feeling smooth, refreshed, and comfortable.

Hair Creams & Lotions

American Crew Creams & Lotions are crafted to hydrate, nourish, and protect the skin. Designed for everyday use, they deliver long-lasting moisture while leaving skin feeling smooth, refreshed, and comfortable.

Texture & Hold

American Crew Texture & Hold products provide versatile styling with long-lasting control. Designed to add definition and structure, they deliver a firm yet flexible hold for a polished, all-day look.

Texture & Hold

American Crew Texture & Hold products provide versatile styling with long-lasting control. Designed to add definition and structure, they deliver a firm yet flexible hold for a polished, all-day look.

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