
Elevating men's grooming with innovation, style, and professional performance
American Crew is a pioneering brand in men's grooming, established in 1994 by stylist David Raccuglia. Recognising a burgeoning interest among men in personal grooming, Raccuglia set out to create products that combined style with functionality, without compromising masculinity. This vision led to the birth of American Crew, which has since become a cornerstone in the men's grooming industry.
In 2024, American Crew achieved a significant milestone by becoming the world's number one premium men's hair brand, according to retail sales data from Euromonitor.This accolade underscores the brand's global influence and commitment to quality.
Shampoo | Shaving | Hair Creams & Lotions | Texture & Hold

