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New Customers - First Shop VAT Free With Code WELCOMEVF

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FOUNDED IN 1960 BY PAULA KENT

Kent created Redken, the first brand to leverage protein, moisture, and acidic pH. We empower pros to redefine limits with science and innovation. Science is at our core, balanced by the support of our talented Redken Artists.

Our message is simple: Powered by Science. Prescribed by Pros.

Liquid Color | Lighteners | Haircare | Styling

Liquid Color

REDKEN liquid color features pH balanced formulas, from acidic to alkaline, designed to achieve maximum color with minimal stress on the hair. Our ranges deliver professional reflects, multi-dimensional to fully saturated monochromatic.

Liquid Color

REDKEN liquid color features pH balanced formulas, from acidic to alkaline, designed to achieve maximum color with minimal stress on the hair. Our ranges deliver professional reflects, multi-dimensional to fully saturated monochromatic.

Lighteners

Unleash the power of blonde with Redken's maximum power lightening powders, offering up to 8-9 levels of lift. Discover our range of lighteners with built-in bonding additives, designed to deliver incredible blonde results while helping protect hair from damage.

Lighteners

Unleash the power of blonde with Redken's maximum power lightening powders, offering up to 8-9 levels of lift. Discover our range of lighteners with built-in bonding additives, designed to deliver incredible blonde results while helping protect hair from damage.

Hair Care

Redken's specialised haircare ranges cater to diverse hair needs and concerns with each collection, expertly formulated with cutting-edge technology and high-performance ingredients to deliver transformative results. Whether you seek vibrant, long-lasting colour, strengthened and repaired locks, or simply healthier, more manageable hair - Redken provides a targeted solution to achieve your hair goals. Let your clients experience the difference of professional-grade haircare designed to unlock hair's full potential, leaving it looking and feeling its absolute best.

Hair Care

Redken's specialised haircare ranges cater to diverse hair needs and concerns with each collection, expertly formulated with cutting-edge technology and high-performance ingredients to deliver transformative results. Whether you seek vibrant, long-lasting colour, strengthened and repaired locks, or simply healthier, more manageable hair - Redken provides a targeted solution to achieve your hair goals. Let your clients experience the difference of professional-grade haircare designed to unlock hair's full potential, leaving it looking and feeling its absolute best.

Styling

Unlock your style potential with Redken styling. From sleek and polished to textured and tousled, each product is crafted with innovative formulas that provide exceptional hold, control, and finish, while also caring for your hair. Whether you're seeking long-lasting volume, touchable texture, or effortless shine - let your clients experience the versatility and performance of professional-grade styling, designed to achieve any style with confidence and ease.

Styling

Unlock your style potential with Redken styling. From sleek and polished to textured and tousled, each product is crafted with innovative formulas that provide exceptional hold, control, and finish, while also caring for your hair. Whether you're seeking long-lasting volume, touchable texture, or effortless shine - let your clients experience the versatility and performance of professional-grade styling, designed to achieve any style with confidence and ease.

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