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New Customers - First Shop VAT Free With Code WELCOMEVF

Alan Howard Hubs
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  • L'Oréal Professionnel

Since 1909, L’Oréal Professionnel Paris have developed products and services by Pros, for Pros.

L’Oréal is the professional pioneer from Paris, champion of superior and safe performance for Hair Care and Colour.

Dia Color | Majirel | Inoa | Dia Light | Blond Studio | Hair Care | Metal Detox | Absolut Repair Molecular

Dia Color Demi Permanent Hair Color

  • No ammonia* demi-permanent gloss colour
  • 3x shinier hair***
  • Up to 70% grey coverage
  • 00% tone-on-tone natural reflect

*no ammonia, for a pleasant smell
***instrumental test vs previous formula

Dia Color Demi Permanent Hair Color

  • No ammonia* demi-permanent gloss colour
  • 3x shinier hair***
  • Up to 70% grey coverage
  • •00% tone-on-tone natural reflect

*no ammonia, for a pleasant smell
***instrumental test vs previous formula

Majirel Permanent Long-Lasting, Natural Looking Hair Colour

Up to 100% white hair coverage. Hair is 45% more conditioned after colour thanks to Ionene G*

*vs condition of hair that does not contain Ionene G

Majirel Permanent Long-Lasting, Natural Looking Hair Colour

Up to 100% white hair coverage. Hair is 45% more conditioned after colour thanks to Ionene G*

*vs condition of hair that does not contain Ionene G

L’OREAL’S LUXURIOUS AMMONIA-FREE HAIR COLOUR EXPERIENCE POWERED BY OIL

  • No ammonia* permanent colour
  • 60% oil inside, for optimal scalp comfort
  • Up to +48% shinier results**
  • Fluid formula: fast and easy to mix, apply and rinse
  • Up to 100% white hair coverage***

*No ammonia for a pleasant smell **vs before colouration ***instrumental test vs before colour

L’OREAL’S LUXURIOUS AMMONIA-FREE HAIR COLOUR EXPERIENCE POWERED BY OIL

    *No ammonia for a pleasant smell **vs before colouration ***instrumental test vs before colour

Dia Light Acidic, No Lift, Demi Permanent Gloss Colour

  • Ammonia free, tone-on-tone colour
  • Perfect post lightening toning
  • Luxurious lengths refreshing colour
  • Hair is 30% more conditioned*

*After Dia light application on bleached hair

Dia Light Acidic, No Lift, Demi Permanent Gloss Colour

  • Ammonia free, tone-on-tone colour
  • Perfect post lightening toning
  • Luxurious lengths refreshing colour
  • Hair is 30% more conditioned*

*After Dia light application on bleached hair

Blond Studio Comprehensive Hair Lightening Portfolio

L’Oréal's complete hair lightening product range. Blond Studio allows for the most on-trend looks on any hair type, from highlights to balayage to blond.

Blond Studio Comprehensive Hair Lightening Portfolio

L’Oréal's complete hair lightening product range. Blond Studio allows for the most on-trend looks on any hair type, from highlights to balayage to blond.

DISCOVER L’OREAL PROFESSIONNEL HAIR CARE

With innovative technology, L’Oréal offers professional hair care for all hair types. Discover all L’Oréal Professionnel Serie Expert hair care products and select which ones you need to achieve the results you are looking for.

DISCOVER L’OREAL PROFESSIONNEL HAIR CARE

With innovative technology, L’Oréal offers professional hair care for all hair types. Discover all L’Oréal Professionnel Serie Expert hair care products and select which ones you need to achieve the results you are looking for.

Metal Detox Help prevent hair breakage and colour shift

  • Up to 99% less breakage.*
  • Hair is up to 2x shinier.*
  • Up to 72h nourishment and softness.**
  • Up to 97% colour brightness preserved after 8 weeks.***

Instrumental test on Metal Detox shampoo and mask vs unwashed hair.
*High repetition, instrumental brushing test after Metal Detox pre-shampoo treatment + shampoo + mask vs classical shampoo on bleached hair.
**Instrumental test.

***Instrumental test on Metal Detox cream.

Metal Detox Help prevent hair breakage and colour shift

  • Up to 99% less breakage.*
  • Hair is up to 2x shinier.*
  • Up to 72h nourishment and softness.**
  • Up to 97% colour brightness preserved after 8 weeks.***

Instrumental test on Metal Detox shampoo and mask vs unwashed hair.
*High repetition, instrumental brushing test after Metal Detox pre-shampoo treatment + shampoo + mask vs classical shampoo on bleached hair.
**Instrumental test.

***Instrumental test on Metal Detox cream.

Absolut Repair Molecular

Rebuilds hair’s molecular structure.* Restores hair’s original strength**

*Instrumental test after 15 applications of rinse-off serum. **Instrumental test on rinse-off serum.

Absolut Repair Molecular

Rebuilds hair’s molecular structure.* Restores hair’s original strength**

*Instrumental test after 15 applications of rinse-off serum. **Instrumental test on rinse-off serum.

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