Within the professional beauty industry, salons have seen a huge shift in the way clients want to achieve their golden glow. With the growing awareness of UV damage and the long-term effects of sunbeds, sunless tanning has become the safest, fastest and most in-demand option for clients who want to achieve that flawless, radiant complexion. For salons, this isn’t just about offering your clients a healthier, safer option; it’s about giving clients a premium, professional result they can’t achieve at home. By stocking the right products, you can ensure to provide a transformation in the salon that mimics a natural sun tan, while also guiding your clients on how to maintain their glow between appointments.
Ready to perfect your client's consultation? And keep them coming back? A solid and strong consultation is the foundation of every successful salon appointment, being the first chance to build trust, avoid miscommunication, and deliver the results your clients truly want. A consultation done well doesn’t just improve the outcome of your service, but it can build customer loyalty, increase bookings, and the satisfaction of giving your clients their dream hair, every time. We’ve explored the ultimate step-by-step guide to perfect your hair consultation with some top tips that you can get started with by your next appointment!
