Say goodbye to unwanted yellow and brassy warmth with Matrix So Silver® Color Obsessed Shampoo. Specifically designed for blonde, lightened, or grey hair, this powerful, color-correcting shampoo works by depositing cool violet tones directly into the hair, neutralising warm undertones and restoring a clean, bright, and polished color.

Infused with innovative technology, So Silver® is your go-to solution for maintaining that perfect, icy blonde tone between salon visits. Its expertly balanced violet pigments target and cancel out unwanted yellow or orange hues, giving you a cooler, more sophisticated shade that keeps your blonde looking fresh, vibrant, and salon-finished.

Gentle enough for daily use, this sulfate-free formula gently cleanses away buildup and impurities while protecting and enhancing your hair’s overall health. It’s the ultimate solution for anyone aiming to preserve and maintain their blonde brilliance without compromising moisture or strength.

Key Benefits:

• Neutralises brassy and yellow tones in blonde, grey, or lightened hair
• Deposits cool violet tones for a clean, cool-toned finish
• Sulfate-free, gentle formula for daily use
• Enhances vibrancy and restores brightness
• Cleanses hair without stripping essential moisture

Achieve the ultimate cool-toned, vibrant blonde with Matrix So Silver® Color Obsessed Shampoo. Perfect for all shades of blonde or grey, this must-have formula ensures your hair stays beautifully bright, neutralized, and refreshed with every wash.