Matrix SoColor Cult is a vibrant haircolour range that exists in both a semi permanent and a tone-on-tone technology for customised longevity with true to tone fade for all vibrancies. The range comprises of 12 vivid colour shades: red hot, flamenco fuschia, sparkling rose, lucky ducky yellow, orange alert, clover green, royal purple, admiral navy, mermaid teal, disco silver, marble grey and clear. All shades are intermixable with each other within the same technology to create endless colour opportunities.Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.Infinite palette with our 12 intermixable shades including a clear to dilute for a more patellised lookSuperior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents.Cream gel texture, easy to apply for even and consitent results