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23 June 2025

How To Create the Trending Lived-in Waves with Quif’s Magi:form

Quif’s Magi:form permanent waving system is changing the narrative on perms and reshaping the way stylists and clients think about texture. By creating soft, wearable results that mimic the most in-demand and trending looks, it’s never been easier to offer clients a low-maintenance alternative to daily heat styling. If your clients dream of effortless styles that they can wake up to every day, we have a step-by-step tutorial on how to recreate a soft, natural look using Magi:form, with expert top tips from the professionals themselves. Discover how to create these trendy, soft, natural waves in these simple steps…
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19 June 2025

Get To Know The Viral TikTok 'Curly Girl Method'

With millions of tutorials and product recommendations flooding TikTok’s ‘For You Page’, the viral 'Curly Girl Method' is everywhere, and for a good reason! But with so much information out there, it can be extremely overwhelming for clients to know what really works for their unique curls, coils or waves. That’s why it’s essential that your clients turn to their trusted hairdresser for credible, professional guidance on what will work for their specific hair type.
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16 June 2025

It's National Gloss Week: Ready To Get Glossing?

Get ready to elevate your gloss game! For Redken's National Gloss Week, we sat down with Redken Artist Kayleigh Jane on how to achieve the ultimate glossy finish. Follow her step-by-step guide and create hair that shines.Ready to become a Gloss Boss? Elevate your colour services and give your clients the radiant hair they crave with Redken's gloss products.
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12 June 2025

Summer Haircare Essentials For Your Salon

As much as we all love the sunshine and warmth throughout the summer months, with that comes exposure to a lot of environmental factors that can unfortunately cause damage to the hair. From sun exposure, heat styling, chlorine, and humidity, our hair really goes through it during the summer! Therefore, as a professional within the hair industry, it’s important to educate your clients and stock up on some haircare upgrades that protect, hydrate, and maintain the overall health of the hair all summer long. Luckily for you, we’ve rounded up our top-rated summer essentials available to use in-salon or retail to ensure your clients aren’t compromising on hair health this summer!
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05 June 2025

Summer Hair Trends of 2025

Summer is just around the corner, and it’s time for hairdressers to get to know the hair colour trends clients will be asking for all season long. From vibrant peekaboo highlights to an array of soft buttery blondes, this season is all about creativity, customisation, and a healthy glow of colour. Let’s dive into our rounded-up summer shades your clients are going to love, plus, we’ve added our favourite Quif colour formulas so you can recreate these shades with confidence!
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At Alan Howard, we operate a 360 approach to provide our customers with a solution to every business need. We have a core focus of nurturing the potential of every professional in the industry through education, products and service, making us the UK’s #1 professional hairdressing and beauty wholesaler. We’ve created the Good News blog to discuss the topics that matter to hair and beauty professionals. We’ll be delving into the industry’s latest trends, offer expert advice to help you optimise your business and share our passion for exciting new product launches to ultimately keep you up to date with the world of professional hair and beauty. We are a leading name within the hair and beauty industry. Over the past 40 years we have established our brand to exclusively supply to trade businesses & salons across the country. With 25 professional trade stores, over 350 members of fully trained staff, and the latest industry insight, we have everything you need to make your business flourish.

From one professional to another,

Alan Howard.

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