How To Prepare Your Salon This Christmas Time
Published date 24 October 2024
With the busiest holiday season approaching, the earlier salons start to prepare for Christmas, the better. With clients eager to book their appointments ready for their Christmas parties, family gatherings, and New Year celebrations, your salon is likely to be as busy as ever. It’s important to note that to make the most out of the festive rush, salon owners and hairdressers need to be prepared! From updating your service menu to stocking up on retail gifts, here’s how you can get your salon ready for the Christmas period…
Get Organised
The first step in preparing for the Christmas rush is ensuring that your salon is organised and running efficiently. It’s important to take the time to review your current service offerings and consider whether any seasonal or premium services could be added for the festive period.
- Service review: Consider adding seasonal packages that will get clients ‘party ready’ for their events or hair treatments that clients can easily fit into their schedule. Offer party-ready blowouts, quick styling sessions, or special hair treatments that add shine and volume, perfect for making a statement throughout the festive season.
- Stock levels: Running out of key products during the Christmas period can harm your business! Make sure to stock up on essentials like hair colour, styling products and retail items, so your back bar is fully equipped and that your retail shelves are stocked with popular products and gift sets.
Market Your Availability
With Christmas being the busiest time of year, clients will be looking to book their appointments in advance so they don’t miss out. It’s important to be proactive in marketing your availability in advance so your clients don’t get let down that they can’t book-in.
- Email and social media marketing: Send out an email & post on social media to remind your clients to book their Christmas appointments early. Offer incentives like early booking discounts or priority appointments for loyal customers. Don’t forget to use social media as a platform to notify clients of cancellations so you are always kept busy!
- Online booking system: Have a check over your online booking system making sure it is up to date and easy to use. Don’t forget to add any seasonal packages here.
Give your salon a Christmas makeover
Get into the festive spirit this Christmas with a full-on salon makeover. Create festive-themed displays showcasing your favourite haircare gift sets that can be decorated with lights and ornaments, that make a cosy and festive feeling. Your clients will leave your salon full of festivity and ready to embark on the busy holidays with fabulous hair!
Enhance Your Client's Salon Experience
Tis' the season for giving, so why not give back to your clients? Christmas is the perfect time to enhance the client experience and ensure they leave feeling pampered and relaxed! Make the most of the season by running special promotions on salon treatments or add-on services at discounted prices.
Stock Up On Gift Sets for Retail
Retailing gift sets can give a big boost to your salon profits during the Christmas period, so make sure your shelves are stocked with gift-worthy items. Hair tools & haircare sets make the perfect gifts for your clients to purchase for their loved ones. Consider offering blowdry brushes, curling kits, and straighteners as part of your retail line-up. Top Tip: When deciding on gift sets for your salon, choose sets that are gift-ready, so your clients don’t have to worry about any unnecessary wrapping! Discover our Ultimate Gift Guide here for more retail gift-giving inspo.
Plan For Extended Hours
Unfortunately, the holiday rush means longer working hours and more clients than usual, therefore it is important to plan ahead and make sure you have enough staff to handle the increased demand. Extending salon hours for this limited period ensures you can accommodate more clients as well as increase bookings. Don’t forget - although you’ll be busy with Christmas appointments, encourage your clients to book their post-Christmas or New Year’s appointments before they leave the salon.
By getting organised, marketing your availability early, and creating a festive welcoming atmosphere, you can turn the busy Christmas period into a success! From stocking up on gift sets to creating seasonal packages, preparation is key to making the most of the Christmas rush. If your salon is ready, your clients will reward you with their loyalty and increased booking - not just for Christmas, but well into the new year! Here’s to a successful festive season.
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