Sunless Tanning 101
Published date 18 July 2024
Why Sunless Tanning is the Ultimate Choice for Salons and Clients
Within the beauty industry, one of the most transformative trends in recent years is the shift towards sunless tanning, therefore we understand the importance of offering your clients the best solutions for a flawless, sun-kissed glow. Let’s dive into why sunless tanning is not just a trend, but a better, healthier, and more efficient alternative to traditional tanning methods.
1. Health Benefits: Protecting Skin from Harmful UV Rays
Traditional tanning methods, whether it's bathing in the sun or using tanning beds, expose the skin to harmful ultraviolet (UV) rays. The prolonged usage of UV exposure is a significant risk factor for skin cancer, premature ageing, and various skin conditions. Sunless tanning products, such as fake tan and spray tan solutions, offer a safe alternative to your clients who may be craving that sun-kissed glow. By opting for sunless tanning, salon owners and beauty therapists can provide their clients with a radiant tan without compromising their skin's health, making them feel more comfortable and confident with their skin health choices.
2. Achieving a Consistent, Natural-Looking Tan
One of the most common complaints about traditional tanning is the difficulty in achieving an even-looking tan. Sunless tanning products are designed to provide a uniform, natural-looking tan that can be customised to suit different skin tones and preferences. Providing your clients with the highest quality of tan ensures streak-free application and a flawless finish, giving your clients the confidence to embrace their glow.
3. Immediate Results and Customisable Shades
If patience isn’t your thing, sunless tanning offers the advantage of immediate results. Clients can walk out of the salon with a beautiful tan in just one session, perfect for those last-minute events or special occasions. Additionally, sunless tanning products come in a variety of shades, allowing beauty therapists to customise the tan to match the client's desired level of darkness. This flexibility in tan ensures that every client leaves with a tan that looks natural and enhances their overall appearance.
4. Long-Lasting and Low-Maintenance
The best quality sunless tanning products are formulated to provide long-lasting results, for your clients to enjoy as much as a sunny holiday tan. A well-applied fake tan or spray tan can last up to 7-10 days, depending on the client’s skin type and maintenance routine. Always ensure your clients with post-tanning advice, including skin care, such as moisturising and gentle exfoliation. This convenience makes sunless tanning a popular choice for busy individuals looking to maintain a consistent tan with minimal effort!
5. Year-Round Tanning Solution
Unlike traditional tanning methods that rely on the availability of sunlight, sunless tanning can be done year-round. This is particularly beneficial for clients living in areas with limited sun or skipping out on their sunny holiday. By offering sunless tanning services, salons can cater to clients who desire a healthy glow regardless of the season, ensuring a steady flow of business throughout the year.
6. Cruelty-Free Options
The professional beauty industry is increasingly moving towards sustainable and ethical practices, meaning many sunless tanning products are now available in eco-friendly and cruelty-free formulations, appealing to the growing number of environmentally conscious consumers as well as salon owners. By stocking these products, salons can attract a broader clientele who prioritise these practices and align with their beliefs, while still gaining a gorgeous glow!
7. Enhancing Other Beauty Services
Sunless tanning can complement a variety of other beauty services offered in salons within certain packages, such as enhancing the results of makeup applications and nail services, and giving clients an overall glow-up!
Sunless tanning is more than just a safer alternative to traditional tanning; it’s a highly demanded choice that offers numerous benefits for both clients and beauty professionals.
Discover our highly-rated tanning brands:
How to keep your clients glowing throughout summer with Naomi Rose:
- Naomi Rose Gradual Tan Drops: Allow your clients to reach their ideal level of glow with the Naomi Rose buildable gradual collagen tan drops.
- Naomi Rose Express Tan Mousse: Containing advanced Triglow®️ for ultimate skin hydration and condition, your clients can achieve a flawless tan in between beauty sessions in an easy at-home application.
- Naomi Rose Exfoliating Body Scrub: Achieve smooth, soft skin ready for a streak-free tan application with the Naomi Rose exfoliator that buffs away dead skin cells ready for a fresh-looking tan
At Alan Howard, we are committed to providing high-quality tanning solutions that deliver exceptional results. By embracing sunless tanning with your clients, you can ensure your clients enjoy a beautiful, healthy glow all year round, feeling their best selves, without the risks associated with UV exposure.
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