Danger Jones - Semi Permanent Hair Colour
Most companies create things for an audience, trying to appeal to their taste (that’s commerce), and that’s okay, but it’s not what Danger Jones does. They try to create the best stuff possible, according to their taste (that’s art). They believe that because they create stuff they love, others connect with it more deeply, they respect it, and value its authenticity. Because their only goal is simply to create their version of what they think is amazing, they have no competitors.