Joico – Discover The Joi Of Healthy Hair
Joico are the leading haircare brand in the hair and beauty industry, with a 47 year legacy. Recognised for their commitment to quality and innovation, Joico’s philosophy centres around the concept of "Joi," a celebration of the unique beauty and vitality that healthy hair radiates. Going beyond surface aesthetics, Joico is renowned for its award-winning Quadramine Complex® technology, an innovation that focuses on deep repair, strength, and protection from within.
As a global leader, Joico prioritises building a community within the salon industry, contributing to the world of hair one strand at a time. With a transformative approach, Joico continues to redefine the standards of excellence in haircare, making it a go-to brand for enthusiasts and professionals alike.
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