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Joico – Discover The Joi Of Healthy Hair

Joico are the leading haircare brand in the hair and beauty industry, with a 47 year legacy. Recognised for their commitment to quality and innovation, Joico’s philosophy centres around the concept of "Joi," a celebration of the unique beauty and vitality that healthy hair radiates. Going beyond surface aesthetics, Joico is renowned for its award-winning Quadramine Complex® technology, an innovation that focuses on deep repair, strength, and protection from within.

As a global leader, Joico prioritises building a community within the salon industry, contributing to the world of hair one strand at a time. With a transformative approach, Joico continues to redefine the standards of excellence in haircare, making it a go-to brand for enthusiasts and professionals alike.

Hair Colour | Bleach & Developers | Hair Care | Styling | Accessories

Joico Hair Colour

Joico professional hair colours redefine the art of hair transformation with their exceptional formulations. Bursting with innovation, Joico's colour range offers a range of vibrant and long-lasting shades that cater to all styles and preferences. Powered by advanced technologies, these professional colours go beyond surface beauty. They penetrate deep, ensuring not only dazzling colour but unparalleled repair, strength, and protection. Trusted by salon professionals worldwide, Joico professional hair colour epitomise a commitment to excellence, allowing individuals to express their unique style while indulging in the joy of healthy, radiant hair that stands the test of time.


Joico Hair Colour

Joico professional hair colours redefine the art of hair transformation with their exceptional formulations. Bursting with innovation, Joico's colour range offers a range of vibrant and long-lasting shades that cater to all styles and preferences. Powered by advanced technologies, these professional colours go beyond surface beauty. They penetrate deep, ensuring not only dazzling colour but unparalleled repair, strength, and protection. Trusted by salon professionals worldwide, Joico professional hair colour epitomise a commitment to excellence, allowing individuals to express their unique style while indulging in the joy of healthy, radiant hair that stands the test of time.

Joico Bleach & Developers

Joico's bleach and developers are the go-to for achieving stunning hair transformations. Tailored for professionals, Joico's bleach products are known for their reliable and effective lightening results. The developers ensure precise control over the lightening process. With a range of strengths, they cater to all hair needs, delivering consistent and beautiful results. Joico's bleach and developers aren’t just about changing hair colour; they prioritise health too. Infused with advanced formulas, they minimise damage, leaving hair strong, radiant, and ready for the next style adventure.


Joico Bleach & Developers

Joico's bleach and developers are the go-to for achieving stunning hair transformations. Tailored for professionals, Joico's bleach products are known for their reliable and effective lightening results. The developers ensure precise control over the lightening process. With a range of strengths, they cater to all hair needs, delivering consistent and beautiful results. Joico's bleach and developers aren’t just about changing hair colour; they prioritise health too. Infused with advanced formulas, they minimise damage, leaving hair strong, radiant, and ready for the next style adventure.

Joico Hair Care

Joico's hair care products are a must-have for luscious locks. With a 47-year legacy, Joico brings expertise and innovation to your hair care routine. From nourishing shampoos to revitalising conditioners, Joico caters to all your hair needs. The secret lies in their dedication to the "Joi" of healthy hair, ensuring each product not only beautifies but also deeply cares for your strands. Trusted by professionals worldwide, Joico's formulations incorporate cutting-edge ingredients, leaving your hair irresistibly vibrant, strong, and ready to flaunt its natural beauty. Embrace the joy of healthy hair with Joico's unique care range.


Joico Hair Care

Joico's hair care products are a must-have for luscious locks. With a 47-year legacy, Joico brings expertise and innovation to your hair care routine. From nourishing shampoos to revitalising conditioners, Joico caters to all your hair needs. The secret lies in their dedication to the "Joi" of healthy hair, ensuring each product not only beautifies but also deeply cares for your strands. Trusted by professionals worldwide, Joico's formulations incorporate cutting-edge ingredients, leaving your hair irresistibly vibrant, strong, and ready to flaunt its natural beauty. Embrace the joy of healthy hair with Joico's unique care range.

Joico Hair Styling

Joico's hair styling products are your ticket to fabulous hair every day. From sculpting gels to volumizing sprays, Joico offers a diverse range of products tailored for various looks. These styling heroes are infused with advanced formulas, providing lasting hold, shine, and protection. Trusted by professionals worldwide, Joico's styling products let you express your client’s unique style effortlessly while keeping their locks healthy, strong, and irresistibly gorgeous.


Joico Hair Styling

Joico's hair styling products are your ticket to fabulous hair every day. From sculpting gels to volumizing sprays, Joico offers a diverse range of products tailored for various looks. These styling heroes are infused with advanced formulas, providing lasting hold, shine, and protection. Trusted by professionals worldwide, Joico's styling products let you express your client’s unique style effortlessly while keeping their locks healthy, strong, and irresistibly gorgeous.

Joico Accessories

Equip yourself to deliver hair Joi with everything from tint bowls and brushes to shade guides and applicator bottles. Give your clients the full VIP salon experience with top quality Joico accessories and sundries, the perfect match for your Joico colour, care and styling ranges.


Joico Accessories

Equip yourself to deliver hair Joi with everything from tint bowls and brushes to shade guides and applicator bottles. Give your clients the full VIP salon experience with top quality Joico accessories and sundries, the perfect match for your Joico colour, care and styling ranges.

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