Goldwell Elumen Hair Colour is a permanent hair color known for its oxidant-free formula and outstanding performance. As it colors, it actively works to repair the hair, resulting in exceptional shine and vibrant color intensity. The Elumen pigments are drawn deeply into the hair, securely anchored to create a magnetic effect. This not only enhances the color but also repairs the hair structure, reflecting light and producing stunning shine.

• Ammonia-free, non-oxidative and gentle for the hair.

• Formula is enriched with conditioning ingredients that nourish and protect the hair, leaving it feeling soft and healthy.

• Direct dye toner that lasts as long as oxidative hair colour.

• Up to 100% grey coverage using natural NN shades.

• Oxidant-free hair color with exceptional durability, color intensity & shine
  • Up to 20% longer durability compared to oxidative permanent color
  • Up to 37% more shine compared to intensive demi-permanent hair colors
  • Up to 76% more color intensity compared to oxidative permanent hair colors

• Significantly reduces the risk of developing an allergy to hair dyes

• No patch test required*

• Alternative for clients with scalp sensitivity / allergic reaction to oxidative colors*

• Easy to apply.

For best results, use with the Elumen Prepare Pre-Colour Treatment and the Elumen Hair Colour Lock.

*Only direct dyes are used. A patch test by a dermatologist is still recommended if you have had allergic reaction to oxidative dyes in the past.