A revolution, high-concentration direct dye additive for creative customisation of hair color. Developed to work exclusively with Imagine color. Goldwell Pure Pigments elevates hair color with unprecedented vibrancy and brilliance. Boost the colour intensity with 8 high-concentrated tones providing long-lasting color results.

HD3Colour Technology forms a very special dye pattern in the hair fibre. It creates a concentrated ring of colour around the outer regions of the cortex for unique multi-dimensional, high-definition color results. Elumenated Hair Color creates a special layering of color giving a 3D effect that changes and morphs as light hits it.

Key Features

• 8 high-concentrated colours
• Up to 63% more shine
• Long lasting results
• Easily integrates into existing formulations

How To Use

Mixing ratio: up to 10% of the @Pure Pigments to the final color mass (i.e. 40 ml Colorance lotion + 20 ml Colorance color = 60 ml mass + up to 6ml (10%) of the @pure pigments). Development time: according to hair color instruction. No matter what level of hair, you can add as little as one drop or as much as 10% to the final oxidative color mass. Keep in mind - the lighter the level, the more intense the result will be. In principle, you can add as many shades as possible to your mixture. However, we recommend a maximum of three shades for a better multi-dimensional effect.If you find your final color mass is thinner than you'd like to work with, add Goldwell System Thickener to the formula.