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Specifications
Brand
American Crew
Drop Shipped
No
Family Brand
No
Vegan Friendly
No

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American Crew Light Hold Texture Lotion 250ml

Code: 88070
£12.65 excl VAT (£15.18 incl VAT)
in stock
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Are you a hair, beauty or barbering professional? Or currently in training to be one?

For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.

For professional applications, please upload a copy of one of the following documents:
  • Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
  • Public liability insurance certificate for your hair, beauty or barbering business
  • Current business cheque book
For student applications all of the below documents are required:
  • A valid college card
  • A course enrolment letter or receipt

Product Details

American Crew Texture Lotion 250ml offers a subtle level of control and a low shine, making it perfect for creating a natural look with light definition. This lightweight lotion is ideal for fine or thin hair of all lengths, delivering just the right amount of hold without weighing the hair down, resulting in a soft, airy finish. It’s a great choice for those who want a more natural, textured style with minimal effort.

Formulated with natural extracts like ginseng, the Light Hold Texture Lotion helps thicken the appearance of hair while improving manageability. It’s an excellent option for individuals who prefer light control without the heaviness of traditional styling products. This lotion helps you achieve a healthy, natural look, providing a soft, flexible hold that lets your hair move freely while maintaining subtle texture.

Key Features:

  • Light Control with Low Shine: Perfect for a natural, barely-there styled look with a hint of definition.
  • Thickens Hair: Infused with ginseng to make hair look fuller and more voluminous.
  • Non-Greasy Formula: Adds a healthy gloss without weighing hair down.
  • Pliable & Flexible Hold: Remains pliable throughout the day for easy restyling.
  • Enhances Manageability: Makes fine or thin hair more manageable and easier to style.
  • Retains Moisture: Helps keep hair hydrated and under control.

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