Meet the Alan Howard 2023 favourites brought to you by the professionals at Alan Howard themselves. With a year full of new launches, we have the down-low on all things hair that we have been loving. Let's dive into our top-rated products you can get a hold of in the new year, for an ultimate 2024 transformation.

Alfa Italia Tropea

Starting off strong with the newly re-launched Alfa Italia Tropea pro multi-wave styler - the must-have electric styler for extensions or long hair. This is a much-loved favourite for its waver kit that creates the perfect mermaid-styled curl, and the 32mm extra-long barrel that allows for ultimate styling creativity. We can't forget to mention their stunning titanium barrels that offer superior heat conductivity as well as an ultra-smooth surface that reduces hair damage, making for silky, shiny curls. If you don't have this sleek kit already, this is a must for 2024.

Shed Peace Out

For ultimate styling, the peace out dry wax texture spray by Shed has made it into the 2023 favourites for its multi-functional properties and formulation that's suited for all hair types and styles. Delivering flexible volume and body without the sticky residue, it adds lived-in texture to any style. This is an everyday styling must-have!

amika hydro rush intense moisture mask

Honing in to hair care, the amika hydro rush intense moisture mask is another newly launched product from 2023, which we can't wait to take with us into the new year. You only have to use this product once for it to become a hair care favourite! If you're experiencing extremely dry hair this winter time, or suffer with coarse hair, this leave-in conditioning mask contains all the goodness from hyaluronic acid to be bio-fermented coconut water for ultimate hydration. This ensures hair is left 5X more hydrated for 5 days after just one use! This has your locks feeling extremely luscious and silky smooth instantly.

Quif magi:gloss

Recommended by our professional colourists, we are obsessed with the magi:gloss demi-permanent conditioning liquid gloss by Quif, and it deserves all the praise in 2023! This liquid gloss is a favourite due to its multitude of benefits. From delivering a wide range of beautiful tones for either natural or lightened hair, to being crafted with the finest ingredients that hydrate, smooth and give incredible shine. Its demi-permanent factor allows you to experiment with any on-trend colour if you're indecisive about permanently changing your hair. And we can't not mention the fantastic packaging!

Alfa Italia Aurora

If you're on the hunt for a new hairdryer to start the new year, we have just the tool that will ensure extreme power, fast drying, and blissfully quiet styling. The Alfa Italia Aurora is the new dawn of innovative hair drying that includes an ultra-precise digital motor with a speed of up to 110,000rpm. With its smoothing abilities that banish all frizz in sight, this will be sure to make drying clients' hair less of a task. We love the magnetic styling attachments that provides heat shielding technology and of course the stunning and sleek LCD display. What's not to love? If you're looking for a hair styling upgrade, the Alfa Italia Aurora is for you.

Milk_shake leave in conditioner

Experience the power of a leave-in conditioner with Milk_shake. This is a 2023 favourite for many reasons, but we have to mention its delicious scent that funnily enough smells just like a milkshake! With its key ingredients of milk proteins, fruit extracts and honey, hair is protected and improves manageability, shine and softness.

Shed Force-field

Get optimal heat defence with the force-field heat styling protection spray by Shed that will provide superior protection from thermal damage up to 230ºC. We're all guilty of using our favourite heated styler too much and then worrying about the damage later down the line. Force-field creates a lightweight invisible thermal protective layer between the hair and tool so you can get that guilt-free feeling when creating flawless styles. As a bonus, it gives off a stunning scent that lasts for days!

These high-quality professional hair favourites are sure to make your client's hair more manageable and healthy throughout 2024, and will guarantee a supply of shine, de-frizz, strength, and ultimate hair health. Start the new year off with healthy hair with our 2023 favourites that will give you luscious locks for the rest of the year. We can't wait to see all the new products we will discover in 2024.

We wish you and your clients a Merry Christmas and a Happy New Year!