Discover Wella Color Touch For Instant Vibrancy This Autumn

This demi-permanent colour is Wella’s broadest palette within the demi-permanent category offering +90 shades and up to 70%* grey coverage with soft regrowth*. Intense vibrancy can be achieved in just 15 minutes* fading beautifully over 28 washes.

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So, what’s new? Color Touch is now vegan with a built-in Metal Purifier for true-to-tone vibrancy no matter the hair condition. Metals present on the hair prevent accurate colour formation leading to unpredictable or uneven colour results. Built-in Metal Purifier encapsulates metals on hair, ensuring precise colour. The result is true-to-tone no matter the condition.

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Color Touch’s improved formula is ammonia, silicone, and mineral oil-free with up to 85% naturally derived ingredients. Its packaging has had a sleek upgrade and is now made with 100% recycled materials meaning this is not only kind to hair but also kind to the environment.

For natural or pre-lightened hair to boost colour vibrancy and shine.

Blend away grey hair with soft regrowth. From subtle to intense.

Refresh lengths and ends with intense colour vibrancy and glossy shine.

Powerful neutralisation of unwanted tones on lighter depths.

New signature service for 100% personalised colour

Inspire a client to be more confident and playful with assorted colours in their hair. Choose the shades which perfectly match their hair type, skin tone and colour preferences.

Add a deep root colour to blend away your client’s regrowth. Alternate shades through ends. Use up to five shades which are different in depth with warm and cool variations.

At the end of development, comb all your shades together to blend the tones, for a seamless multi-faceted finish.

The demi client is young and looking to change their colour often so there’s an opportunity to upgrade all your demi clients to a new on-trend service that creates personalised vibrancy no matter the hair condition. These services attract the next generation of colourers looking for shine, vibrancy, and less damage, with amazing results being achieved in as little as 15 minutes*. Get your clients to visit the salon more often and spend more.

Achieve true-to-tone vibrancy no matter the hair's condition with the new & improved Wella Color Touch at Alan Howard in-store & online.