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  • How To Maximise Salon Profits This Christmas

How To Maximise Salon Profits This Christmas

Published date 28 October 2024

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With the Christmas season being one of the busiest times of the year, it is also one of the most profitable! With clients looking to refresh their hair for Christmas parties and family gatherings, there’s a huge opportunity to boost your salon's revenue. But simply being busy isn’t always enough, ensuring you implement strategies when running your salon can turn the festive rush into a hugely profitable opportunity. Let’s dive into how salon owners can maximise their profits this Christmas season…

Retail, retail, retail…

One of the most crucial ways to boost profits, especially during the Christmas period, is to up your retail game. Data reports that “Products in salon are sold at a profit margin of 42% to 48%” (McDaniel, 2020), stressing the major profit capabilities. With many clients looking for last-minute gifts or professional products for the haircare lovers they know, having a designated retail area for gifts gives your salon the perfect retailing opportunity.
  • Gift sets: Stock up on high-quality gift sets from your favourite brands that clients can purchase for their friends and family. This could include shampoo & conditioner duos, luxury hair masks, haircare minis perfect for stocking fillers, and styling kits.
  • Styling tools: Professional styling tools such as straighteners, curling kits, or blow-dry brushes make fabulous gifts. Retailing tools that you use on your clients ensures they can trust your recommendations, as well as your clients being able to achieve the same style at home.

Add-on Treatments

Another way to boost profits this festive season is by upselling add-on treatments to your clients. During the Christmas season, clients are often more open to treating themselves to some extra TLC, so why not make this the perfect opportunity to up-sell?
  • Luxury treatments: Offer deep conditioning treatments that can be recommended on top of colour processes to ensure their hair remains in good condition. These treatments not only enhance the client's salon experience but also add to the final bill with minimal time or cost.
  • Hair glossing: Treat your clients to a new service during this special time of year that will ensure your clients leave the salon with highly glossed, colour revived and hydrated hair. With Quif’s magi:gloss service, you can offer both coloured and non-coloured hair clients this bespoke service to revive, tone or neutralise their look. It’s perfect for clients who want to give their hair an extra touch of glamour for the festive season without going for a permanent change. And not to mention it is a super quick service! Market this as a "party-ready shine treatment" that’s quick and affordable. Watch your profits rise!

Christmas Packages

Adding seasonal packages to your salon's service menu is the perfect way to entice clients to spend a little more in salon. Create packages that combine your most popular services with festive add-ons or treatments.
  • Christmas glam packages: Create packages that combine a bouncy blowout with a service like glossing for the ultimate glamorous high-shine hair-do. Offer express styling services like curls or ways as part of the package so clients can look perfect for their Christmas parties!
  • Party-ready packages: Include hair cuts, colour touch-ups, and a styling service at a set price, that can be promoted as a party-ready hair-do.

Christmas Colour with Quif

This Christmas, take advantage of the Alan Howard Christmas Colour promotion, where salon owners can receive high-value gifts based on their colour spend. As a way of giving back, your salon can receive a variety of free gifts with every colour investment from Quif. This is perfect for creating a festive incentive for your staff, gifting to your most loyal customers, or treating your family & friends!
The Christmas period is a golden opportunity to maximise your salon’s profits - offering add-on treatments, promoting retail gift sets, using seasonal packages, and making the most of the Alan Howard Christmas Colour promotion. You can not only increase revenue but also give your clients an elevated holiday experience! Don’t forget to create a festive atmosphere with lots of Christmas decorations, extend hours to accommodate the high levels of demand, and focus on up-selling at every opportunity - you’ll make this year the most profitable yet.

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