Redken has launched at Alan Howard, and we are more than excited to be bringing our customers the very best in professional hair colour & haircare. Whether you’re an avid Redken user, curious to try the brand, or have never heard of Redken before, we will guide you through the power Redken holds in the professional hair industry and why they are a go-to brand for salons and professionals globally. Let’s jump into the world of Redken…

Founded in 1960 by Paula Kent, Redken revolutionised haircare by harnessing the power of protein, moisture and an acidic pH balance to strengthen and protect the hair. The brand’s science-backed formulas and pro-driven innovation make it a go-to for salon professionals worldwide, with core principles being Powered by Science, Prescribed by Pros. Their collaborations with top artists and stylists have pushed boundaries within the creative space as they continue to deliver game-changing products to elevate both hair health and colour vibrancy.

An industry icon, Shades EQ is more than just a toner at Redken, it's a hair conditioning gloss that visibly reduces damage in just one use*. Shades EQ will reduce roughness, dryness, frizz and dullness and bring radiant, healthy-looking hair with the most stunning shine.

*Based on instrumental test + consumer study.

Infused with a hair rejuvenation complex, Color Gels Oils tackle the key signs of hair aging, being fragility, dryness, wiriness, and greys, while delivering rich, and long-lasting colour.

A social media sensation, the Acidic Bonding Concentrate will ultimately future-proof the hair against breakage and chemical damage. This collection repairs one year of visible damage in just one use when using the full system, making it the perfect choice for clients looking to maintain colour-treated or stressed hair.

Inspired by the Shades EQ technology, this gloss-like shine system provides 76% shinier hair* while sealing the cuticle for a long-lasting glossy effect. The Acidic Color Gloss is the perfect way to protect and enhance colour vibrancy!

Sabrina Carpenter isn’t just known for her hit songs and acting career, her signature blonde locks and bouncy bangs have taken off in the world of hair and become an iconic hair goal for many clients. Want to achieve her iconic look in your salon? Redken has you covered with expert tips and must-have products that will transform your client's locks into a Sabrina-inspired style.

Sabrina swears by Redken’s A.B.C. to keep her hair healthy, strong and ultra-glossy. This must have range helps repair and protect all hair types, keeping hair smooth and resilient.

According to Redken Ambassador and celebrity hairstylist Laurie Heaps, these are the key Redken essentials she uses when maintaining Sabrina’s voluminous, soft bangs.

Applies to damp hair to strengthen and protect the hair from heat damage.

Adds to the roots before blow-drying for maximum lift.

Laurie tells us she starts with a large round brush to create volume and smooth out the layers, lifting from the crown. Focus on lifting the bangs for extra bounce. The Quick Blowout Spray helps to speed up drying time and smooths the cuticle for effortless styling.

Protects against heat damage while locking in waves or curls. For subtle waves, Laurie uses a 1-inch curling iron on the mid-lengths to ends.

A strong hold finishing spray that provides shine and long-lasting shape.

Pro Tip from Lauri Heaps: “I trim Sabrina’s bangs every 3-4 weeks to keep them the perfect length!”

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We’re beyond excited to bring Redken to Alan Howard, giving our customers access to industry-leading products designed to enhance colour, repair damage and keep clients' hair looking its best every day. Shop Redken in-store or online at Alan Howard today.