Introducing the Alfa Italia Portofino Pro Styler
Published date 13 January 2025
Introducing the latest addition to the Alfa Italia styling line-up—the Alfa Italia Portofino Moisture Lock Pro Styler. Meet your new and improved go-to styling tool for effortless, professional-quality styling. This styler reflects sophistication and functionality, incorporating timeless elegance and vibrance into your salon styling routine. While the Portofino carries on the reputation of the iconic Lustro styler, the Portofino takes styling innovation to the next level with advanced features and benefits, as well as a striking electric blue colour. Available in a wide plate, this styler is perfect for stylists looking to style faster and even sleeker, frizz-free finishes with their clients. Let’s take a deeper dive into why you need this styler in your salon.
Why you’ll love the Portofino Styler
While the Portofino is a new styler, it still carries the much-loved Titanium Plates that add several benefits to the hair. Improving the client's overall hair health, the titanium plates eliminate drag and friction, to ensure an effortless glide through the hair. Being able to heat up faster than ceramic plates, the titanium plate retains heat more consistently, and is naturally iconic, reducing frizz and flyaways for a polished, silky finish.
Blue Light Technology
Being a new feature of the styler, the Blue Light Technology doesn’t just look the part, it works hard too! Already making its way in the skincare realm, this technology offers anti-bacterial benefits, promotes scalp health, and even fights inflammation.
Infrared Heat Technology
If Blue light technology wasn’t enough, the Portofino also uses infrared heat technology which allows the infrared to penetrate the hair ensuring even distribution and locking in moisture for healthier, shinier locks. This technology is extremely beneficial for clients needing ultimate protection when styling their colour-treated hair or to minimise overall damage. Styling should never have to be a sacrifice with Alfa Italia.
Precision Heating
A feature that makes the styler suitable for all hair types, the Portofino carries the MCH ceramic heating element that provides immediate heat recovery and allows the user to adjust the styling temperature between 90C to 230C. This makes the Portofino accessible for clients styling with fine, delicate strands to thick, coarse hair.
Ergonomic & Visually Captivating Design
The Portofino styler ensures a lightweight hold with a soft-close hinge for effortless handling, making strenuous salon styling a thing of the past. And we have to mention the stunning electric blue design, packaged in a luxurious vegan leather heatproof carry case, perfect for on-the-go stylists!
Key Benefits:
- Available in a wider titanium plate for faster styling.
- Blue light technology to support overall hair health.
- Infrared heat for moisture retention and shine.
- Titanium plates for frizz-free, silky results in just one pass.
- Visually captivating electric blue finish that stands out and looks stunning on film.
- Suitable for all hair types, including coloured and damaged hair.
Take Salon Styling to the Next Level
Start the New Year by elevating your salon styling with the Portofino. Whether you’re a stylist or a client seeking salon-quality results at home, the Portofino delivers sleek, luxurious hair effortlessly, making it the perfect retail opportunity. Don’t miss adding this game-changing tool to your collection, and discover the beauty of Italian sophistication today. Click here to discover the Alfa Italia Portofino Styler exclusively at Alan Howard.
Are you a hairdresser wanting to elevate your salon styling? Discover our salon styling education courses exclusively at Alan Howard with styling professionals who will ensure you gain confidence along with invaluable styling skills to ultimately perfect your styling game. Click here to discover our education opportunities.
Comments
There are currently no comments, be the first to comment.