With the festive season approaching, it’s a prime time for salons to boost business, connect with their clients, and of course, maximise profits. And with that, a big part of your salon’s success this Christmas is your salon's marketing strategy. To ensure you get the most out of this busy, yet wonderful season, we’ve taken a deep dive into our top salon marketing tips to help salon owners and hairdressers create a memorable, yet profitable Christmas. Here's how to use this festive season to your salon's advantage…

The Christmas period is *the* perfect time to show off your skills and salon festivities on your social media channels, whether this be Instagram or TikTok. Here’s how to make the most of your social media content:

Share how-tos & tutorials on how to recreate trending festive styles, from updos to glamorous waves to popular winter hair colours. Have your clients and followers be party-ready this season even if they can’t make an appointment to the salon!

Take over your social media this festive season by creating a ‘12 Days of Christmas’ gift-giving series that features your salon's retail gift sets. From haircare sets to styling kits, your clients won’t be lacking inspiration this gift-giving season and will be sure to drop by your salon to pick their favourites up.

Share relatable salon content of your salon this festive season that not only your clients will find amusing but also resonate with others in the industry. Share glimpses of your salon decoration, Christmas preparation, and humorous content that your audience can relate to. This type of content is extremely trendy on social media as people want to see your salon’s personality!

Give back this season whilst increasing your channel’s engagement! Giveaway prizes could include a party-ready blowdry, hair treatment or a retail bundle of professional hair products. Ask followers to tag a friend, share the post and follow your page for a chance to win!

During the busy festive season, reward your clients with a Christmas loyalty scheme that will encourage your clients to come back throughout December and into the New Year. Let's run through some ideas…

Give your clients double loyalty points for every service they book throughout December, acting as a discount on services within the New Year.

Offer your clients a reward, such as a complimentary deep conditioning treatment or blow dry, for those who visit a set number of times before the Christmas break.

For clients who refer your salon to a friend, why not treat them to a festive gift or discount to show thanks for their loyalty?

Emailing your clients is an effective way to keep them informed and engaged with your salon's offerings during the festive season. Consider offering exclusive discounts, holiday haircare tips and reminders so they don’t miss out on your salon’s festivities!

Through email reminders, encourage your clients to book their appointments early to avoid any disappointment. Sending last-minute appointment availability with openings from cancellations can also encourage clients to book if they didn’t manage to get a slot.

As a more added value approach, send your clients exclusive discounts, holiday haircare tips for your clients to maintain throughout the Christmas period, as well as gift sets your salon will be offering, to encourage your clients to drop by the salon.

With Christmas being one of the busiest times of year for your salon, it’s also a perfect opportunity to make your salon a memorable experience. With these marketing tips, you’ll not only keep your clients in the festive spirit but also boost your salon’s profits and build a loyal client base well into the New Year. From all of us at Alan Howard, we wish your salon success!