The Cutting-Edge Science Behind Goldwell’s New Perm
Published date 03 February 2025
Wave hello to Goldwell’s new perm with Texture Dimensions!
With leading professional hair technology, Goldwell introduces its new generation of perming products that are designed to provide moisture and bounce with no compromise.With leading professional hair technology, Goldwell introduces its new generation of perming products that are designed to provide moisture and bounce with no compromise.
“Texture Dimensions offers complete creativity, delivering beautifully conditioned, on-trend results.”
Richard Munslow,
Freelance Educator for Goldwell UK, Technical Director & Owner, TONI&GUY Hemel Hempstead.
The Triple Moisture Bounce Complex
Designed for hydration and elasticity, this formula delivers moisture and reduces frizz and curl definition.
4 Key Ingredients:
- Urea: hydrates hair and scalp and supports the protection of hair integrity.
- Panthenol: known for moisture and balancing.
- Glycine: amino acids, part of the natural moisturising factor and known for strengthening hair.
- Bamboo: supports elasticity and bounce for natural hair feeling and movement.
On-trend results
Natural, soft and defined waves from easy beach waves to glamorous bounce, from modern statement to timeless elegance.
Optimal hair integrity
The formula with a triple moisture bounce complex is designed for hydration, flexibility and bounce.
Did you know?
42% of customers look for services to nourish and repair dry/damaged hair*
Conversion chart
If you are currently using Topform Biocurl or Evolution, see below the conversion chart to help you navigate the new range.
Return of the Perm
The resurgence of the perm trend, and with consumers embracing their natural texture, shows we are seeing an increased demand for care and styling products catering to curly and wavy hair.
Across the Goldwell Dualsenses and StyleSign portfolio, you can find a product to suit your client's curl personality and individual needs – from coil to beachy wave.
- Goldwell Dualsenses – Curls & Waves – Shampoo Goldwell Dualsenses – Curls & Waves – Conditioner
- Goldwell Dualsenses – Curls & Waves – Serum Spray
- Goldwell StyleSign – Curls - Lightweight Fluid Goldwell StyleSign – Curls - Defining Cream
- Goldwell StyleSign – Smooth – Air-Dry BB Cream
Recreate the ultimate perm with Goldwell Texture Dimensions, Dualsenses, and StyleSign, at Alan Howard in-store & online.
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