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  • The Trending Golden Hour Glow with Wella

The Trending Golden Hour Glow with Wella

Published date 25 June 2024

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Step Into the Golden Hour with Wella Color Gradience

Immerse yourself in this season’s hottest trend: Golden Hour Glow. Inspired by the beautiful gradients of tones of a stunning sunset, this technique blends a feeling of wellness with chic, on-trend colour results.

Golden Hour

Infusing the sky with soft red and gold tones, Golden Hour is the time just after sunrise or just before sunset. It captures a brief window when the sun’s low position casts a gentle, glowing light. This period transforms everyday scenes into moments of pure radiance, surrounding everything in a veil of light and shade.

The Golden Hour Influence on Hair

As we move through 2024, the vibrant, chunky highlights and striking colour-blocking of the Y2K beauty trends give way to a softer, more nuanced approach. This year, the trend takes a softer turn, embracing warmer, glowing tones with subtle transitions.
  • Brunettes: Experience a delicate warm-up with melting tones that create a seamless, radiant effect.
  • Blondes: Embrace a radiant golden hue that pairs beautifully with peach or blush accents. 
Welcome to Wella Color Gradience, where high fashion meets everyday beauty.

The Vision Behind Wella Color Gradience

The Wella Color Gradience technique was developed by two innovative Italian hair artists. With years of editorial and creative experience, they transformed the Golden Hour trend into a practical salon service concept, bringing high-fashion trends into everyday beauty.
Vincenzo Panico, Wella Professionals Style Director in Italy, explains, “My inspiration comes from observing the variations in the sky in transition from day to night. The shades vary depending on where in the world you are with differences between colours, intensities, and warm and cool nuances.”

The Golden Hour Salon Experience

Golden Hour Glow is more than just a visual aesthetic; it creates a feeling of warmth, peace, and relaxation. In 2024, clients are expecting more from their salon experience. Here’s how to deliver:
  • Holistic Consultation: Consider your clients' day-to-day lives and time constraints when recommending services. Can you offer a service that saves them time at home? Is there a product that can simplify their haircare routine?
  • Backwash Ritual: For many clients, the time at the basin is the most sacred salon ritual. Create a moment of serenity with a relaxing head massage and great-smelling products.
  • Self-Care Trend: As wellness trends grow and awareness of mental and physical health becomes a priority, remember that a hair appointment can be a key moment of self-care and indulgence for many clients.

Step into the Glow

The Golden Hour Glow trend is all about creating a feeling of warmth and well-being while delivering chic, on-trend colour results. By embracing the Wella Color Gradience technique, you can offer your clients a touch of high fashion that enhances their everyday beauty. Join us in making 2024 the year of the Golden Hour Glow!

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