Underlashes Are The Must-Try Beauty Trend of 2024
Published date 05 December 2024
2024 has been the year for game-changing hair & beauty trends, especially when it benefits the consumer by saving time and expense. That’s where underlashing comes in. Perfect for achieving a seamless, natural look, without the time or expense of traditional lash extensions or strip lashes, underashes have become a favourite among clients and make-up artists. Whether you’re a beauty therapist or beauty enthusiast looking to elevate your look, here’s everything you need to know about underlashes, with expert advice from the leading professional beauty brand, Salon System, and why they’re a perfect pick for the festive season.
What are Underlashes?
Underlashes are false lashes that are applied beneath the natural lash line, instead of on top which more traditional lash techniques are applied. This specific technique creates a natural, extended lash look that’s nearly invisible. This means no thick eyelash band or obvious lash strip. The effortless blend between the underlash and natural lash allows a mimicking effect of professional eyelash extensions in just a fraction of the time!
Why are Underlashes Trending?
With party season approaching, underlashes are rapidly gaining popularity within salons due to being user-friendly, natural, and long-lasting. We spoke to Ruth Atkins at Salon System who has all the expert advice on underlashing. “If your clients are struggling with strip lashes, then I would highly recommend them to switch to an underlash. It’s a genius application - they’re applied with your eyes open, allowing for precise placement and a more comfortable experience.”
If your clients are unsure about this new eyelash trend, Ruth suggests, “If you want to try them but only want to wear them for a few days - then switch the underlash glue for a strip lash glue. If you like them - and I bet you will - you can then progress to using the longer lasting bond and remover!”
Benefits of Underlashing For Party Season
Let’s dive into the benefits of choosing an underlash this festive season:
- Time-saving: Haven’t got time for your salon appointment? Underlashes deliver extension-like results at home in a fraction of the time whilst giving you a stunning quick-fix result!
- Super easy to use: Unlike the struggles of strip lashes, underlashing is super easy to apply. Ruth tells us, “The Salon System underlashes work a little differently from others on the market. The Salon System glue needs to be applied to the top side of the cluster and attached to the underside of the upper lash. Once in place and fixed there is no need for a balsam to use afterwards as the glue dries completely and isn’t left ‘tacky’ like others on the market.” This makes a super easy removal process meaning no fuss, and most importantly, no damage to your natural lashes.
- Confidence boost: The flawless, natural look of underlashes enhances your look without feeling too heavy or dramatic, giving you that instant confidence boost so you’re party-ready.
- Affordable: This time of year can be very spend-heavy, meaning clients may be more reluctant to attend salon appointments. Underlashes make the perfect budget-friendly alternative, with Ruth telling us, “Underlashes are friendlier on the purse compared to strip lashes. You can get many applications out of one box and as the material is a little sturdier they can often be reused.”
Why Stock Underlashes At Your Salon
If you’re a professional beauty therapist, underlashes create an incredible opportunity to jump on board this growing beauty trend, that your clients are sure to get involved in. Being affordable, easy to use, and perfect for the festive season, they are accessible to every client. Redefine the lash game with these seamlessly natural lashes, and consider stocking these on your shelf into the new year.
This party season, give your clients the gift of accessible elegance with this trending innovative solution your clients are going to love you for…
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