With the holiday season upon us, it's not just about decking the halls with boughs of holly, it's the perfect time for your salon to sparkle!

This Christmas, explore the endless opportunities for your salon - not only to boost your business, but to create a lasting impression with clients. Here's how to use this festive season to your salon's advantage.

Marketing magic

The number 1 rule for clients to get to know your salon services this Christmas is through the magic of marketing!

Starting with social media, it is the best (and cheapest) way to market your services to clients. Use social media to create campaigns that promote your services and for clients to get to know your salon. Why not showcase your favourite party-ready hair transformations, or your Christmas package price list? Whatever you decide, your posts should be engaging, informative and fun to increase loyalty, as well as to spread awareness of what makes your salon unique at this time of year.

We also recommend creating an email or SMS database with all your clients so you can remind and notify them of any upcoming appointments or offers at your salon.

Build a sense of community this festive period to ensure a fully booked 2024!

Christmas makeover

Get into the festive spirit this Christmas with a full-on salon makeover. Create holiday-themed displays showcasing your favourite hair care gift sets that cab be decorated with lights and ornaments, that makes a cosy and festive feeling. Your clients will leave your salon full of festivity and ready to embark on the busy holidays with fabulous hair.

Give the gift of a glamorous salon experience

Tis' the season for giving, so why not give back to your clients? Make the most of the season by running special promotions on salon treatments or add-on services at discounted prices. Stock up on high-value Christmas gift sets that give your clients great hair through to the new year.

Go next level by offering holiday-themed bundles for your clients, such as a party get-ready package so your clients are readily pampered for their Christmas do. If you're willing to go that extra mile, why not cater for your clients with festive hot drinks or nibbles? Give the gift of a glamorous salon experience this Christmas, to leave a lasting impression into the new year.

Prepare, prepare, prepare!

With the holiday season comes an increase in demand, and we know how easy it can be to overbook!

Ensure your salon appointment planning and staffing are well-organised that leaves plenty of time to fit in all usual services, as well as add-ons, so you're not left stressing your schedule. We recommend having your clients book their Christmas appointments early, but do this by giving them an incentive. Why not reward your clients who book early by offering a discount on their next appointment? Benefit your client (and yourself) from cost savings while building a loyal relationship at the same time.

Show gratitude

Most importantly, don't forget to show gratitude to your clients for all their support throughout the year. Consider sending clients holiday cards or offering loyalty discounts to use on their next booking. What better way to welcome your clients back into the new year?

Get your salon sparkling this festive season, and make it the place for all holiday hair transformations. From all of us at Alan Howard, we wish you and your clients a very merry Christmas!