The cold winter season is suddenly approaching, meaning it’s the time of year when our hair could do with some extra TLC. Colder weather can mean our hair becomes extra delicate, and being a prime time for hair to become dry, brittle and prone to breakage. As the new year usually brings a slower season for salon visits, it’s the perfect opportunity to have your clients prepped with a winter hair care routine so their locks stay luscious all winter long!

Reap the benefits of the ultimate hydrating shampoo & conditioner duo that moisturises, softens, and smooths dry, brittle and frizzy hair - the Shed Thirst Quencher Lightweight Moisture Shampoo & Conditioner duo. Packed with wheatgerm oil, linoleic acid and vitamin E, these nourishing ingredients hydrate the hair strands and scalp to retain moisture and lock it into place. It doesn’t stop there! Have your clients invest in the new Shed Therapy Masks that will deeply hydrate and moisturise the hair from the inside out, not just treating the hair but transforming it. Trust us, the Shed therapy masks will be a game-changer in your client's hair care routine…

Take your client's hair care routine overnight with the hyaluronic acid-infused amika overnight hydration treatment that boosts moisture for 72 hours and results in hair that is 3x more hydrated by morning. Leaving the hair feeling super soft and manageable, your clients can go about their day with no dry hair stresses and flaunt their healthier hydrated locks.

No matter the weather, heat protection is a must! As clients may be using more heat on their hair due to the colder temperatures, it is crucial they are using a heat protectant. The Shed Force-Field Heat Styling Protectant Spray is perfect for creating a thermal protective layer that seals in moisture when using heat up to 230C. This will guarantee your clients lock in moisture while styling for a flawless finish. We also recommend your clients style with the Shed X-in-1 Multi Perfect Treatment Spray to help protect, strengthen and nourish the hair from any damage. Style guilt-free this winter with Shed.

Clients wanting to add some extra moisture to their hair throughout the day? The Matrix Food For Soft Oil Serum is the perfect solution to add hair moisture on the go. This leave-in treatment works on both wet and dry hair to create sleek, glossy styles, perfect for adding moisture whenever your client's hair needs it. Formulated to smooth flyaways and protect against heat damage up to 230°C, it’s enriched with nourishing avocado oil to hydrate strands and reduce breakage. It's adaptable and ideal for any styling routine, providing your clients with moisture and shine with every use.

Clients struggling with a dry, flaky scalp? They could be overwashing their hair! At this time of year, scalp dryness becomes increasingly common leading to increased oil production, meaning clients lean to washing their hair more often than needed. That’s where the miracle worker of the amika perk up dry shampoo comes along! Trending for a reason, this dry shampoo is formulated with scalp-nourishing ingredients that help extend the time between washes, absorbing oil, preventing build-up, and keeping the scalp healthy. Clients can enjoy clean, hydrated hair without suffering from an irritated scalp!

As these cold months are here to stay for a while, this is the perfect opportunity to retail these hair-hydrating products for your clients to start their ultimate hair care journey.  Get clients building up their routine in time for the new year, leaving dry, damaged hair in 2024…