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Brand
Joico
Drop Shipped
No
Family Brand
No
Vegan Friendly
No
Exclusive
Yes

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New Customers - First Shop VAT Free With Code WELCOMEVF

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Joico Defy Damage Protective Shampoo 300ml

Code: 31730
in stock
Are you a hair, beauty or barbering professional? Or currently in training to be one?

For exclusive access to our extensive range of hair, beauty and barbering products at wholesale prices online and in-store, you need an Alan Howard trade card. Getting your exclusive trade card is free and simple, you just need to prove to us that you're in the trade.

For professional applications, please upload a copy of one of the following documents:
  • Level 2 or above (NVQ or equivalent) hair, beauty or barbering qualification certificate
  • Public liability insurance certificate for your hair, beauty or barbering business
  • Current business cheque book
For student applications all of the below documents are required:
  • A valid college card
  • A course enrolment letter or receipt

Product Details

Joico Defy Damage Protective Shampoo 300ml

Joico Defy Damage Protective Shampoo helps preserve the vibrancy of your color-treated hair by shielding it from external aggressors, ensuring long-lasting, radiant results. Its luxuriously creamy lather gently lifts away impurities and buildup, leaving both your hair and scalp feeling refreshed without stripping essential oils. The formula is gentle on your skin and cuticles, leaving your hair silky-smooth and nourished.

Enriched with Joico's innovative Smart Release Technology, this shampoo combines a powerful trio of Arginine, Keratin, and Rosehip Oil encapsulated in a liposome for optimal delivery. Arginine strengthens and renews hair bonds, while Keratin fortifies fibers to prevent breakage. Rosehip Oil provides essential moisture, complemented by Moringa Seed Oil, which is rich in Zinc, Silica, and Vitamins A and E, along with antioxidants to protect hair from environmental damage. Additionally, a protective Lipid barrier defends your hair from UV rays, styling, heat, and chemicals, ensuring healthier-looking hair.

Free from SLS/SLES Sulphates.

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