Achieve 100% Grey Coverage in 20 Vibrant Shades with NEW LumiShine® YouthLock, Joico’s groundbreaking collagen-infused permanent crème colour. Harnessing the rejuvenating properties of Collagen, renowned for maintaining youthful skin, this innovative formula revitalises hair, preserving its youthful appearance and feel. With just one treatment, hair bounces back with renewed vitality, body, and the signature LumiShine shine. Resilience is restored, while smoothness and softness return. Stubborn grey hair receives impeccable coverage, gleaming and gorgeous.

Experience 5 Key Benefits to preserve hair’s youthfulness:

• Grey Hair: Ensure 100% grey coverage
• Dull Hair: Enhance radiance with up to 2X the shine
• Lifeless Hair: Add body, movement, and bounce
• Coarse Hair: Improve manageability, smoothness, and softness
• Dry Hair: Lock in hydration and prevent breakage

Mixing Instructions:

LumiShine Permanent Crème Color is mixed at a ratio of 1:1 (equal parts colour and appropriate Volume LumiShine Developer). Apply using a colour applicator bottle or bowl and brush. (For bottle mixing, add developer first, then colour, and shake well.) Process for 35-45 minutes for grey coverage.

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